The Winning Strategy

Facts

Costs

Case study

Mobility

Examples

Campaigns

Businesses

Stats

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Advertising Costs

Newspapers
$1,300 per week for
2" x 2" ad
Television
$200,000 for one 30-second commercial (during prime-time)
Direct Mail
$1,500 for 1,000 4x6 postcards (includes postage)
Radio
$90 to $120 per week on a rotator (prices higher if time slots for ad are selective)
Magazines
$1,200 to $5,000 per month or per issue (depends on ad size and demographics)
Outdoor
$3,000 to do artwork and install media on billboard; rates depend on impress level, ranges from $5,000 to $500,000 (the higher the quality of the artwork and the larger the demographic group, the higher the price); minimum contract is 16 weeks
online
$0.60 pay-per-click, $1,200 - $1,800 a month for aggressive campaigns (does not include search engine optimization), or $200 to $1,200 per year per banner ad on websites
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